If you are a business that has any level of customer engagement over text, you’ve heard the buzz around RCS, or Rich Communication Services.
The launch of Apple’s iOS 18, and the RCS capabilities that come with it, have set the marketing and customer engagement world on a path towards a new future of business-to-consumer messaging. While the excitement of rich content, media, and verified senders continues to grow, there are still a lot of unanswered questions about how businesses can start engaging their customers over RCS. Learn more about the global messaging landscape and availability over time, and how to successfully launch a completely new messaging channel without starting from scratch. During this webinar we will walk you through:
- The basics of RCS (benefits, features, and availability)
- What are the best use cases to begin implementing RCS for higher customer engagement
- The global status of business-to-person messaging on RCS, where it’s available today, and when it will be available in the United States
- How to get started with RCS for your business today.
James Lapic is Senior Director of Messaging Product at Twilio where he oversees the global connectivity between Twilio and its Carrier & OTT partners. His teams build and operate the most scalable, reliable CPaaS platforms in the world across SMS,...
Adam Nix is a Staff Solutions Architect at Twilio, where he has spent the past three years helping clients implement programmable messaging solutions. He works closely with key clients to future-proof their Twilio build, onboard efficiently, and...
Lindsey specializes in distilling complex problems into simplified solutions. As the Director of Product Marketing at Twilio, she guides her team in crafting strategic positioning, orchestrating launches, and championing the customer voice for...