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1729091876-4d505b420648a547
Name
James Lapic
Title
Senior Director of Messaging Product | Twilio
Bio
James Lapic is Senior Director of Messaging Product at Twilio where he oversees the global connectivity between Twilio and its Carrier & OTT partners. His teams build and operate the most scalable, reliable CPaaS platforms in the world across SMS, MMS, RCS, and WhatsApp. Lapic is a self-taught IT and telecom professional that has a deep background in messaging for over 20 years and includes the co-founding of business texting pioneer Zipwhip, authoring industry guidelines, building messaging platforms for Nextel and pioneering interactive viewer-engagement campaigns for television programs such as American Idol. Lapic is regarded as a true innovator and thought leader throughout the messaging ecosystem.