The initial AI hype has hit a reality check. While enterprises are investing heavily, many struggle to turn AI into production-ready, high-value customer experiences.
In this keynote, Oscar Bonifassi, VP of Engineering at Centerfield, joins Twilio to share what it takes to move from AI experimentation to real-world impact. They’ll dive into how Centerfield is building connected experiences for intelligent commerce by tackling foundational challenges like fragmented identity, disconnected channels, and siloed routing.
How Centerfield is moving beyond AI experimentation to production-ready customer engagement.
Why connected identity across phone, SMS, and web is critical to reducing customer friction.
How intelligent routing and persistent context create more seamless commerce experiences.
Practical lessons for turning AI investment into measurable business value
One Context, Every Channel: See how to eliminate channel-specific silos and manage SMS, RCS, and WhatsApp via a unified Conversations resource.
Stateful AI-to-Human Handoffs: Master the logic required to seamlessly pass context from automated AI bots to live agents without losing conversation history.
Code Blueprint: Get a look at the actual code needed to orchestrate complex, multi-channel customer journeys at scale.
