Customers ignore what they don't recognize. As A2P fraud rises and inbox trust declines, unbranded calls and texts leave critical engagement and revenue on the table. In this keynote, leaders from The Home Depot and Google break down the shift toward branded communications, from Branded Calling to RCS to Apple Messages for Business, and reveal how top enterprises are turning unverified touchpoints into trusted, high-converting interactions.
The Cost of Staying Unbranded: Real-world data showing how anonymous calls and texts actively drain engagement, damage reputation, and lower lifetime value.
The Multi-Channel Playbook: How to design a seamless branded communications strategy across Branded Calling, RCS, WhatsApp and Apple Messages for Business.
The Executive Buy-In Strategy: Where to start, which metrics to measure, and how to secure internal budget.
The Strategic Shift: How to transition messaging from infrastructure into a core customer experience product
What The Home Depot Built: A phased RCS rollout across OTP, purchase confirmations, and order notifications, plus Branded Calling for driver communication
What's Next: A look at what's coming as The Home Depot continues to expand two-way, rich, conversational messaging.
