Featuring:
1 Billion Messages, 1 Trusted Brand
Customers ignore what they don't recognize. As A2P fraud rises and inbox trust declines, unbranded calls and texts leave critical engagement and revenue on the table.
At a scale of over one billion annual messages, The Home Depot knows every touchpoint carries brand weight. In this virtual event, leaders from The Home Depot, Google, and Twilio break down the shift toward branded communications and reveal how top enterprises are turning unverified touchpoints into trusted, high-converting interactions.
Discover how The Home Depot consolidated unbranded short codes into verified RCS senders, integrated Branded Calling for deliveries, and achieved immediate lifts in trust. Hear their full journey—from the pain points that started it all to where they are headed next.
What you'll learn:
- Real-world data showing how anonymous calls and texts actively drain engagement, damage reputation, and lower lifetime value.
- How to design a seamless branded communications strategy across Branded Calling, RCS, WhatsApp, and Apple Messages for Business.
- The practical breakdown of The Home Depot's phased RCS rollout across OTP, purchase confirmations, and order notifications, plus Branded Calling for driver communication.
- Where to start, which metrics to measure, and how to secure internal budget to transform your transactional program.
Meet The Presenters
