Twilio Events

Keynote

The State of Customer Engagement 2023: What It Takes to Win in a Digital-First Future

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Key takeaways

How customer engagement helps brands adapt to shifting market conditions and consumer preferences
How to unlock elite customer experiences with real-time data
What it takes to protect customer privacy and still deliver high-quality personalization

Speakers

Vanessa Thompson

VP, Revenue and Growth Marketing

Twilio

Krish Sailam

VP, Marketing Technology & AI Operations

Nextdoor

Breakout session

How Camping World is leveraging data to unlock ROI

In a competitive landscape, making the customer experience easy and memorable is a top priority for many companies, and one way to differentiate, but that can be a challenge. It requires a thorough understanding of customers’ behaviors and preferences - not just guessing what they want, but actually knowing. Camping World is the premier one-stop-shop for all RV and camping needs, serving millions of customers across 42 states. They have leveraged Segment to become more intelligent about their customers, and applied that knowledge to enhance personalization and ROI at every digital touchpoint.

Key takeaways

How customer engagement helps brands adapt to shifting market conditions and consumer preferences
How to unlock elite customer experiences with real-time data
What it takes to protect customer privacy and still deliver high-quality personalization