The Data Activation Blueprint with AWS and Artefact

Sam has been helping organisations transform their customer experience for over 20 years and is a leading voice on the future of customer engagement. Working with some of the most recognisable brands in the world across all sectors, she strives to bring organisations back to the heart of what matters most - their customers.
Sam brings her extensive experience to Twilio where she is Director of Executive Engagement Programs across APAC and EMEA, helping connect peers and guide leaders through their digital transformation.

Franck Georget is a Partner Strategy Lead EMEA for Customer Experience at AWS. With 10+ years’ experience in the SaaS industry across AdTech and MarTech, Franck helps partners and customers build the future of modern customer experience driven by data and technology on AWS.

Athena Sharma is a Customer Data Ecosystem Lead at Artefact UK, specialising in data and AI consulting, from strategy to execution. She heads the Customer Data Ecosystem practice and has over a decade's experience leading data strategy and large scale data and digital transformations programmes. Her key areas of expertise are developing best in class customer data ecosystems, creating robust data governance and enabling the right data operating models across organisations.

Vaith Schmitz is a Prinsipal Staff Solutions Engineer at Twilio Segment. He is an expert in data of all kinds - especially customer data. Additionally he is particularly interested in the next frontier of technology, including AI and its applications to opportunities across different industries.