Most teams collect plenty of customer data but struggle to turn it into action — it sits in silos, identity is inconsistent, and insight rarely makes it back into the tools that drive engagement.

In this masterclass, Twilio Segment and Amplitude show how both platforms work together to close that gap. We’ll follow one connected workflow end to end: Segment creates the trusted data foundation, Amplitude Analytics helps identify product and growth opportunities, and Segment Unify and Engage turn those insights into governed audiences for activation across downstream tools.

A practical, vendor-to-vendor walkthrough — real workflows, not slideware — for teams who want to ship better customer experiences faster.