Your customer data is only as valuable as what you do with it. In this hands-on masterclass, we’ll show you how to close the gap between insight and action using Twilio Segment to unify customer data in real time, then activating it instantly through Twilio Messaging and Email.

You’ll see a complete, end-to-end customer journey: from capturing behavioral data and building a dynamic audience in Segment, to triggering personalized SMS and email touchpoints that adapt based on how customers engage. No hand-offs, no delays, no guesswork.

Whether you’re looking to reduce cart abandonment, improve onboarding, or simply make every message feel timely and relevant, this session will give you a practical blueprint you can apply to your own stack.

What you’ll learn:

How to build meaningful, real-time audiences in Segment
How to activate those audiences across Messaging and Email without duplicating effort
How to sequence multi-channel outreach so customers get the right message on the right channel at the right time

Join our Solutions Architecture and Customer Success teams for a practical, demo-driven session, and leave with ideas you can start applying immediately.