5 Ways to Unlock Customer Data to Increase Personalization Across Sales, Support and Marketing

75% of Gen Z consumers say they will quit a brand if their experience isn’t personalized*. Personalization is no longer optional for brands wanting to survive in a crowded marketplace with ever-demanding customers.

Despite this necessity, in a recent Forrester Study commissioned by Twilio, the research found that "just 5% of leaders said they believe their organization’s teams can provide high levels of personalization across all stages of their customers’ purchase journeys**."

In an age where brands have immense data at their disposal to fuel personalization and provide a powerful CX, organizational silos paired with insufficient data management technology hamper utilization and personalization while obstructing growth, loyalty and revenue.

Join Twilio and guest Forrester Consulting for an interactive conversation about the data and personalization landscape, and learn 5 ways you can activate customer data and increase personalization across sales, support and marketing.

*Twilio 2023 State of Customer Engagement Report

**A commissioned study conducted by Forrester Consulting, “Time To Make Things Personal”, on behalf of Twilio, October 2023