Hema is the EMEA Product Marketing Lead at Twilio Segment, driving customer-centric initiatives in the region. With extensive experience in Product Marketing, she has worked for consumer product and B2B SaaS companies. Starting her career at L’Oréal and Philips before transitioning to the tech industry at Amazon, working on the Alexa team. Later, she joined an early-stage B2B SaaS startup as the first PMM.