Customer friction is usually the result of a technical failure: siloed data, surface-level personalization, and rigid legacy systems that can’t keep up with real-time interactions.
All My Sons Moving & Storage, one of the largest independently owned moving companies, hit a wall when their homegrown infrastructure couldn't support the scale and demands of customer engagement. To adapt, they needed to move from having a collection of channels to a unified communication layer, which could treat every interaction as a continuous data point.
In this Twilio Talks, All My Sons CTO Ashraf Syed joins Twilio CIO Shweta Gummidipudi to discuss their digital transformation. They’ll share how they shifted to API-first communications and embedded AI into their workflows without going into technical debt.
How to leverage unified customer profiles and AI to deliver truly relevant, data-driven experiences.
Why a single-platform approach to communications accelerates growth and eliminates cross-channel friction.
How real-time automation shortens sales cycles and scales onboarding without increasing headcount.
Scale personalized engagement across all digital channels.
Leverage customer profiles to remove friction and repetition from interactions.
Deploy contextual data and AI to enable smarter self-service, proactive support, and intelligent agent handoffs.
