Can a customer engagement platform pay for itself in just six months? According to Forrester’s Total Economic Impact™ study (April 2026), Twilio isn’t just a communication tool—it’s a high-yield financial investment.
While most teams struggle to justify tech spend, Forrester found that a composite organization representative of interviewed customers with experience using Twilio achieved a 190% ROI and $12.5 million in net present value over three years.
Join us as we sit down with Forrester to deconstruct the ROI created by using the Twilio platform for smarter automation and seamless global scale.
We’ll unpack the data behind these key insights:
- 10% Increase in Conversion Rates: See how personalized, omnichannel engagement directly drove revenue growth.
- 15% Lift in Team Productivity: Understand how surfacing real-time, unified customer context eliminates agent friction.
- Boost in Authentication Success Rate, from 91% to 95%: Lost users and revenue recovered by optimizing verification delivery without adding friction.
- $3.4M in Vendor Consolidation Savings: Explore the cost-saving strategies of retiring redundant legacy systems, reducing downtime, and cutting manual compliance hours.
Bill Higbee is a Sr. Product Marketing Manager at Twilio with 20+ years experience in technical marketing roles that span from startups through enterprise in API, SaaS, and Telecom. In Bill’s current role, he is focussed on helping companies...
Consultant, Total Economic Impact | Forrester Consulting
Anahita Sultana is a Total Economic Impact consultant at Forrester, with deep expertise in quantitative and qualitative research and unearthing insight across teams. Through rigorous analysis, customer interviews, and financial modeling, she...